From PR to Social Media Pro
For PR pros, here are a few more thoughts on integrating social media programs with traditional media relations. (Brian Solis recently wrote a solid article related to this topic for Social Computing Magazine).
Ultimately, this integration is about companies finding the most effective and efficient ways to ensure their messages are also being communicated accurately and consistently across social media. This is easier said than done because the interactive nature of social media means there are many more people voicing their opinions than, say, a traditional print article where readers can’t respond as quickly or easily to an author or an entire community. However, it’s not an impossible task, and the payoff –- relatively inexpensive buzz and stonger, longer-lasting connections with customers — is well worth it.
So what will it take for companies to maximize the value of social media? Primarily, and in no particular order, they’ll need professionals who: (more…)