Archive - Social Media RSS Feed

My Blogging Habits

I’ve kinda been “laying low,” not participating much in blogosphere conversations. (I do have a life full of activities outside of my tech world of work).  I read lots of blogs — check out my Netvibes RSS overload some time and you’ll see — but I’m still really searching for something VERY different that I feel VERY passionate about in social media that REALLY would be worth A LOT of my personal time spent blogging.

The world doesn’t really need more tech bloggers, IMHO.  And I don’t think people should waste time blogging about things they don’t  feel SUPER passionate about.  Or simply because they want to express ad hoc opinions.  (Maybe I just did that, though? Ha!) So, eventually, when I come out of my shell for REAL, I promise it’s going to be something I feel VERY passionate about. And it’ll probably be pretty different than a lot of what we’re seeing in the tech blogger community today.   Til then… who know’s when?

Blogger Etiquette

Tom Foremski makes a good point today about blogger etiquette. Don’t get me wrong.  I’m all about transparency, expressing one’s self, and democratizing media and marketing in our world where anyone can publish almost anything at any time.  But that’s VERY different than having the common courtesy to ask someone if it’s okay to publish a live video stream.

I see many people in our industry driven too much by a desire to be noticed; by an attention “from without” rather than “from within” as the Buddhists would say.  Frankly, that’s not a healthy state of mind from which to interact with the world. I don’t mean to pontificate or sound pedantic.  But that’s my opinion and I’m sticking to it.

Human Nature Drives Web 2.0 Communities

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A major value of social media is that it empowers people to strengthen their existing relationships, build new ones, and communicate more efficiently than in the Web 1.0 world. As a regular Facebook user, I got to thinking about what it takes for companies to fully capitalize on the value of social media.

Traditional marketing would have us think that companies “simply” need to find the most effective and efficient ways to ensure their messages are being communicated accurately and consistently both online and offline. That’s not inaccurate – it’s just incomplete in 2007. Our Web 2.0 world is different because today’s online communities are much more complex – not only are there one-to-one relationships, there are also one-to-many, many-to-many and different degrees in between. Today’s Web communities also communicate much quicker and more frequently with each other than users in the Web 1.0 era. And even five years ago we didn’t have the level of personalization and interactivity that we have today, not to mention the sheer number of people online. (more…)

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