People. The Web. Hollywood.

Blogger Etiquette

Tom Foremski makes a good point today about blogger etiquette. Don’t get me wrong.  I’m all about transparency, expressing one’s self, and democratizing media and marketing in our world where anyone can publish almost anything at any time.  But that’s VERY different than having the common courtesy to ask someone if it’s okay to publish a live video stream.

I see many people in our industry driven too much by a desire to be noticed; by an attention “from without” rather than “from within” as the Buddhists would say.  Frankly, that’s not a healthy state of mind from which to interact with the world. I don’t mean to pontificate or sound pedantic.  But that’s my opinion and I’m sticking to it.

Categories: Blogging, Social Media



Vysr Debuts New Way to "Browse" the Web

So I’m here hanging out in the Blogtropol.us Lounge at Web 2.0 Expo. My client Vysr is debuting RoamAbout, the first Web browser plug-in and development platform that allows consumers to take their favorite Web services and networks with them anywhere on the Web. For more information and insight, check out CNET’s Webware, VentureBeat and Internet Evolution.

Categories: Web 2.0



Human Nature Drives Web 2.0 Communities

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A major value of social media is that it empowers people to strengthen their existing relationships, build new ones, and communicate more efficiently than in the Web 1.0 world. As a regular Facebook user, I got to thinking about what it takes for companies to fully capitalize on the value of social media.

Traditional marketing would have us think that companies “simply” need to find the most effective and efficient ways to ensure their messages are being communicated accurately and consistently both online and offline. That’s not inaccurate – it’s just incomplete in 2007. Our Web 2.0 world is different because today’s online communities are much more complex – not only are there one-to-one relationships, there are also one-to-many, many-to-many and different degrees in between. Today’s Web communities also communicate much quicker and more frequently with each other than users in the Web 1.0 era. And even five years ago we didn’t have the level of personalization and interactivity that we have today, not to mention the sheer number of people online. (more…)

Categories: Social Media, Web 2.0



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